A Success Story Of Brand BIBA – India’s Largest Readymade Ethnic Wear Founder: Meena Bindra
Meena Bindra an originator of India’s biggest instant ethnic-wear brand BIBA. Meena had experienced childhood in Delhi however lost her dad at youthful age. After the passing of her dad she wedded a maritime officer as an aftereffect of it she moved around crosswise over India, and got into the articles of clothing business simply after her youngsters grew up.
As a 39-year-old housewife and mother of two youngster, she transformed her dreariness into inventive wander and made it to genuine business with an underlying venture of just Rs.8,000 taken as credit from the bank 33 years back. She started the salwar-kurta uprising in the nation and consolidated the ladies from the North toward the South changing their dressing styles. The ‘Punjabi suit’, as it used to be called, turned into an essential part of each lady’s closet.
BIBA Apparels is established by Meena Bindra in 1988 from her home New Delhi. Than after she first open BIBA store in Mumbai. In 2007 Kishore Biyani’s Future Group gained 6.5% stake in BIBA. In 2011 Future Group expanded speculation to 25.8%. In 2014 BIBA Apparels procured a minimal stake in fashioner tag Anju Modi.
In October 2014, BIBA Apparels dispatched its own particular e-business entrance biba.in, to impact the nation’s quickly developing e-trade space. Keeping in mind the end goal to hit the worth section market and the adolescent fragment of level 2 and 3 urban areas, another line of Indian wear under brand Rangriti was propelled by BIBA in 2014.
In 2002, BIBA tied up with Mukta expressions to reproduce originator dresses from four of its motion pictures Taal, Yaadein, Pardes and Badhai Ho Badhai, therefore beating the Merchandising film memorabilia of Indian business sector. It made its first move in Bollywood marketing with its aggregation in Na tum Jaano Na Hum took after by numerous others including blockbuster films, for example, Devdas, Hulchal and Baghban.
In Salman Khan’s and kareena kappor most recent motion picture, Bajrangi Bhaijan in Kareena Kapoor is seen wearing BIBA outfits.
Straight from accepting the APEX Lifetime Achievement Award-2015, the chief grant of the Indian attire industry given by the Clothing Manufacturers’ Association of India yearly, Meena Bindra is on to vanquishing another enormous dream. “I need BIBA to be a worldwide brand,” she says as the administrator of her trailblazing organization and would as much love to dispatch her stores in Dubai and London.
Meena Bindra says”When I began outlining garments as a side interest to win some take cash, I never envisioned of turning into a specialist”. However, today she feels she can develop to any stature. “On the off chance that you have the energy for something, do what needs to be done,” she says.
Meena Bindra’s child Siddharth Bindra had joined the organization for some time as trusted chief.
BIBA was one of the initial few brands to utilize the shop-in-shop model with Shoppers Stop, Lifestyle and Pantaloons.
The yearly turnover of BIBA Apparels is likely at Rs.600 crores today.