Ekta Kapoor: The Most Powerful Women A Versatile Storyteller M.D. Of Balaji Telefilms
The Most Powerful Women of entertaining industry, Ekta Kapoor, Joint Managing Director and Inventive Head, Balaji Telefilms, says 24 hours in a day are not sufficient for her. This isn’t surprising, as Ekta is constantly jumping from one content meeting to another. She is, afterwards, the maker of the most hit shows on Indian television.
It is television that saves the cash registers of her Rs 247-crore content company buzzing as the Bollywood venture has been a diverse success so far. There are uniform talks of promising shutdown of the Bollywood business. Kapoor rejects this. “I am rearranging the film business but positively not writing it off,” Ekta says.
Still, what is presently making Ekta Kapoor hurt the midnight oil is Alt Digital, her newest venture that will offer digital content for mobiles, computers, tablets, smart TVs, etc. She is motivated about it as she will finally be able to specific the intellectual property (IP) rights of the content that she will create for the platform. Kapoor had always needed to be a broadcaster and was close to initiation a Hindi general entertainment channel in 2008, but the global financial meltdown enforced her to cancel her plans. Ekta Says,” Every investor I meet tells me that when I own the IP, there will be a sea change in the way the market perceives my company” She has showed her creative skill by doing films such as The Dirty Picture and Ek Tha Villain that don’t tumble into the category of family dramas that she is known for. She says her digital content will be uniform more out of the box. She says,”Eighty per cent content will be something you have never seen in India”. Happening television, too, Kapoor has been annoying to break out of the saas-bahu mold that she is identical with by doing shows such as Jodha Akbar and Kavach.
Raj Nayak, CEO of Colors, states Balaji, and mainly Ekta Kapoor, knows the beat of audiences. “She is able to hold people’s courtesy for months. I have no hesitation that she will be talented to raid a chord with the upper-end digital viewers, too.” Nayak says Ekta is the greatest professional and hands-on creative person he has ever intermingled with. “The moment she recognizes a show isn’t doing well, she herself suggests that it be dragged off air.”
For the last pair of years, Kapoor has been demanding to transform Balaji from a family- and promoter-driven company to a professionally lane business. “I joined a Programme in Harvard in 2013 where I learnt the importance of designation and skill compassion to run a business. I realised the importance of having a larger management bandwidth to build a walkable business.” Kapoor’s first step towards professionalization was setting up a board of directors with autonomous members. She also tied in former Star India honcho Sameer Nair as the Group CEO.
Sameer Nair, who gave Ekta Kapoor her first break in the world of television by exposure her soap opera, Kyunki Saas Bhi Kabhi Bahu Thi, on Star Plus, says her sympathetic of the business has evolved meaningfully over the years. “When I first met her method back in 2000, her only specialty was story telling. Over the years, her understanding of business and numbers has massively improved.
So, where ensures Ekta Kapoor see Balaji Telefilms five years from now? Ekta Said: “I need to own customers across platforms and connect with rural crowds as well as the upmarket millennial with equal ease”.